For owners.

1. 01

   Preparation and pricing

   Viewing and survey: condition, layout, orientation and view. Legal review: title deed, pledges and easements, the owner’s declaration, the building association’s rules and any obligations towards it. Documents: energy performance certificate, floor plans, inspection reports, utility statements. Market analysis based on completed sales of comparable properties, current competing supply and usual selling times. From that follow the asking price, the negotiating room and the timing.

   viewingtitle deedenergy certificatemarket analysispricing strategy

2. 02

   Preparing the property and presentation

   Home staging: proposal of changes, minor repairs, rental of furniture, textiles and accessories, work with light and styling. Professional photography in daylight and at dusk, floor plans, video or a virtual tour. Copy, a presentation sheet and a brochure. All produced in-house, in one consistent quality.

   home stagingphotographyfloor plansvideocopy and brochure

3. 03

   Marketing and advertising

   A marketing plan and budget for the specific property. Our own channels: homerealestate.cz, our database of buyers and investors, social media. The most-visited Czech property portals. Google Ads and remarketing with continuous budget optimisation. For selected properties a discreet route — offered outside public advertising, directly to verified buyers.

   plan and budgetown channelsproperty portalsGoogle Adsdiscreet offering

4. 04

   Viewings and negotiation

   Enquiries answered within one business day. Qualification of buyers: seriousness of interest and method of financing. Organising and leading viewings. Regular reporting on enquiries, viewings and feedback. Negotiation of price, dates and terms. Blocking deposit: the agreement on its payment and its receipt.

   enquiriesbuyer qualificationviewingsreportingnegotiationblocking deposit

5. 05

   Contracts and escrow

   Reservation agreement, future purchase agreement and purchase agreement. Attorney or notary escrow agreement and verification that the purchase price has been deposited. Review of the buyer’s loan and pledge agreements in relation to you as the seller. Organising the meeting and the signing, including notarised signatures. AML identification, data processing under GDPR.

   reservation agreementpurchase agreementescrowpledge agreementnotarised signaturesAML and GDPR

6. 06

   Registration, handover and after the sale

   Filing the application for registration of ownership and monitoring it until entry. Release of the purchase price from escrow. Handover of the property: handover protocol, meter readings, keys. Transfer of utilities and services, notification of the building association and the manager. After handover, documents for tax and accounting purposes and support with any questions.

   cadastreescrow releasehandover protocolmeter readingsutilities transfer

Letting follows the same route — from preparation and presentation to handover and protocol.